React

React shines when your interface has real interactivity — dashboards, editors, real-time updates, complex forms, anything where the UI reacts to changing state. Its declarative model lets us describe what the UI should look like for any given state and let React handle the updates, which eliminates a whole class of manual DOM bugs.

It's also the right choice when you value longevity and hireability. Because React is so widely adopted, choosing it de-risks your project: documentation, libraries, and experienced engineers are abundant. For content-heavy marketing sites we sometimes reach for lighter tools, but for products, React is our default.

We build with function components and hooks, TypeScript throughout, and a design-system-first approach: a library of consistent, accessible, well-tested components that every screen is assembled from. That consistency is what makes a product feel polished and keeps new features quick to build.

For state, we choose the lightest tool that fits — local state and context for most things, a dedicated store like Zustand or React Query for server state and caching. We avoid over-engineering; the goal is code that's easy to reason about, not a showcase of every pattern in the ecosystem.

In practice we almost always pair React with Next.js, which adds server-side rendering, routing, and performance optimisations that plain React lacks — critical for speed and SEO. React is the view layer; Next.js is the framework around it that makes it production-grade.

The same React knowledge also carries to mobile through React Native, so a team fluent in React can build for web and native apps with largely shared skills and, often, shared logic. That reuse is a real cost saving across a multi-platform product.