Our technology stack
PostgreSQL
PostgreSQL is our default database. It's an open-source, battle-tested relational database that combines rock-solid reliability with modern features — from JSON and full-text search to vector similarity for AI.
For the large majority of products, the right database is a boring, reliable relational one — and PostgreSQL is the best of them. It's been developed for over three decades, it's fully open source with no licensing traps, and it handles everything from a small app's data to enormous, high-traffic systems.
What makes Postgres our default isn't just reliability — it's how much it can do well. Beyond classic relational tables, it handles JSON documents, full-text search, geospatial data, and vector similarity search for AI, often letting a single Postgres instance cover needs that would otherwise require several specialised databases.
Why PostgreSQL over the alternatives
PostgreSQL gives you strong guarantees where they matter: ACID transactions, referential integrity, and correctness under concurrency — the things you absolutely want when the data represents money, orders, or anything you can't afford to get wrong. Many trendier databases trade these away; Postgres keeps them without sacrificing performance.
It's also refreshingly free of lock-in. As open source, it runs anywhere — your own servers, or managed offerings from AWS RDS, Google Cloud SQL, Supabase, and others — so you're never hostage to one vendor's pricing. That flexibility protects you as you scale.
How we design Postgres schemas
We treat the schema as a first-class part of the product. Well-modelled tables, proper constraints and foreign keys, thoughtful indexing, and migrations tracked in version control mean the database enforces correctness rather than relying on application code to remember every rule.
We pay particular attention to concurrency and data integrity — using transactions and appropriate locking so that simultaneous operations can't corrupt state or double-charge a customer. That rigor is the same whether the app is a marketplace, a fintech ledger, or an internal tool; correct data is non-negotiable.
Postgres for modern and AI workloads
Postgres has quietly become a capable platform for AI features too. With the pgvector extension it stores and searches embeddings for semantic search and RAG, which means many products can add AI retrieval without adopting a separate vector database — simpler architecture, one system to operate.
Its JSON support lets us mix structured and semi-structured data cleanly, and full-text search handles many search needs without a separate engine. The theme is consolidation: Postgres often does the job of several databases well enough that you don't need to run and maintain them all.
What you get
Reliable and correct
ACID transactions and integrity constraints keep your data trustworthy under load and concurrency.
One database, many jobs
Relational, JSON, full-text search, and vectors — often replacing several specialised stores.
No lock-in
Open source, runs anywhere — self-hosted or managed on any major cloud.
How we work
- 01
Discover
We pressure-test the idea, map the users, and define the smallest thing worth building. You leave with a plan, not a proposal.
- 02
Design
Flows, prototypes, and a design system that makes the product feel real before a line of production code ships.
- 03
Build
Weekly releases in your stack. You see working software every Friday and steer with real feedback, not guesses.
- 04
Scale
We harden, instrument, and document the system — then hand off cleanly, or stay embedded. It runs without us.
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Frequently asked questions
Why PostgreSQL over MySQL or a NoSQL database?
Postgres offers stronger correctness guarantees, richer features (JSON, full-text, vectors), and no lock-in. For most products it's the safest, most capable default.
Can PostgreSQL scale to high traffic?
Yes — with proper indexing, connection pooling, read replicas, and partitioning, Postgres runs very large, high-traffic systems. It scales far beyond where most products ever reach.
Can we use Postgres for AI and vector search?
Yes — with the pgvector extension, Postgres stores and searches embeddings for semantic search and RAG, often removing the need for a separate vector database.
Should we self-host or use a managed Postgres?
Managed options (RDS, Cloud SQL, Supabase) remove operational burden and suit most teams; self-hosting gives maximum control. We'll recommend based on your needs.
Let’s build
Have something worth building?
Tell us what you’re working on. We’ll come back within one business day with real, specific thoughts — not a sales deck.